According to an often-quoted Forbes article, nine out of ten strategies fail, often because of weak communication. Let's bridge the gap between ivory towers and shop floors, analysis and implementation. Because only thorough deployment across the organisation allows your executive decisions to unleash the energy they deserve.
In the original Ancient Greek sense of the word, crisis means nothing less than making decisions. In storytelling, crisis is the moment when the hero must choose between the lesser of two evils. In other words, it requires decisiveness, clarity, and structure, fast.
Context defines text. Most restructuring endeavours lead to frustration, annoyance, or even reactance, but with the right framing, a mix of clarity, candour, and positive spirit, you may be able to turn all that energy into something positive and impactful.
Negotiation is communication just as much as communication is negotiation. Whether you are dealing with labour market contracts, sales, or trying to free some of your colleagues from a hostage situation, we help you choose your words wisely, internally and externally.
Whether you are trying to win the public, shape a debate, or build durable alliances with stakeholders, words do political work long before decisions become visible. We help you frame your position with clarity, credibility, and the kind of strategic timing that moves opinion.
Words matter, whether in speeches, keynotes, slide decks, books, or social media. We help you sharpen them and, if needed, package them in the medium that gives them the greatest force.
"Your strategy is only as good as your ability to articulate it."
Bob Iger
03 — Office
Very pleased to meet you.
We combine academic depth with deep practical experience, razor-sharp reasoning with creative wit, strategic thinking with implementation discipline, and human touch with modern technology.
– M.A. HSG SIM, B.A. International Affairs
– Founder of Zense – Reframing Complexity
– Consulted countless multinationals, SMEs, and ventures
– Author of bestselling books (Reframe it, Office Monsters)
– Published in Harvard Business Review
– Permanent lecturer at University of St.Gallen (Master, MBA)
– Selection of Awards: Zurich Film Festival award, UK Business Book Awards, Communication Impact Award, Investor Relations Magazine
– M.A. HSG Marketing & Diploma in Concept Art from FZD Singapore
– Chairman of Zense – Reframing Complexity
– Consulting work, design, and visualization for countless multinationals, SMEs and ventures
– Board member and creative advisor to various fashion companies
– Decade-long expertise in management visualization
– Author of various childrens books
– M. Sc. Business Administration, University of Bern; CAS HSG in Change & Innovation Management (in progress)
– CFO & CHRO at Zense – Reframing Complexity
– Former Sole Managing Director at a leading Swiss language services agency
– Client advisor on positioning, change communication, and copywriting
– Developer of the gamification methodology behind Office Monsters (Pearson UK; UK Business Book Awards)
– Early AI adopter and internal advocate for applied AI literacy
– Author of newsletters, content series, and copy for corporate clients
– PhD in Strategic Management, M.A. International Affairs
– Former roles in strategic communication, public affairs, labour market negotiation, global sales, restructuring, and copywriting
– Permanent lecturer at University of St.Gallen (Master, MBA)
– Author of bestselling books (Reframe It, Change it)
– Published in various scientific journals
"A leader does not tell it as it is; he tells it as it might be… The leader is a sense giver."
L. Thayer / Weick
04 — Sample Cases
A Swiss industrial group needed a new strategy understood and embraced across 8,000 employees worldwide. We developed the narrative, structured it around four pillars, and built the framework to deploy it throughout the organisation.
Following a three-way merger, a Swiss healthcare logistics company needed a single story to unite 700 employees across backgrounds, roles, and languages. We helped structure the strategy, developed the narrative architecture, and created a shared identity strong enough to give a newly formed organisation its sense of direction and belonging.
Following a merger, a Zurich-based healthcare organisation needed more than a strategy – it needed a shared story strong enough to hold a newly formed workforce together. We developed the narrative architecture and visual language to turn structural change into a compelling, motivating picture of the future.
A leading Swiss insurer facing activist investor pressure needed an equity story that held two tensions at once: confidence without arrogance, focus without stagnation. We developed the narrative framework to position the company credibly between its core business strengths and its growth ambitions.
"Those who do not have power over the story that dominates their lives, power to retell it, to rethink it, deconstruct it, joke about it, and change it as times change, truly are powerless."